This is the 20th post on my 10-month-old blog of my 19-month-old translation business in my 38th year of Life on Earth.
If I can start a blog and keep it up, you can too.
Launch your own blog if this means you!
- You’ll write posts regularly
- You write fairly well and—more importantly—you want to get better
- You believe blogs are useful
- You want to build your web presence
You might want to think twice if you fit this description:
- You cannot commit to posting on a regular basis
- You think blogs are pointless
- You market your services in a non-blogging manner (or you’re so busy that you don’t need to market yourself at all)
Setting up a blog is the easy part. The care and feeding is hard.
What are the benefits of blogging?
Fabio Said on Fidus Interpres sees blogs as a business asset:
Blogging makes people aware of your work as a translator and brings new prospects, blogging makes people aware of the translating profession, blogging generates additional income…
How has Catherine Translates paid off for me?
- Clients see my blog and feel assured that I’m serious
- Colleagues read my blog and refer clients or subcontract work to me
- I write with more confidence
- More people visit my website (now offline)
Now you may be wondering…
Should you write short and snappy posts?
Many readers like to see concise 300-word posts once or twice a week.
Or should you write long posts and publish less frequently?
I personally vote for in-depth articles.
In my experience, comprehensive posts are shared more easily by readers via social media. For example:
- The freelance translator at home: instructions for use (940 words) was shared mostly on Facebook
- To sign or not to sign: Chris Durban strikes again (2460 words) was shared in LinkedIn groups
- Interview with Eve Bodeux: How can freelance translators make the most of LinkedIn (1260 words) got many retweets
You can of course vary your types of blog posts. You can mix up long copy, short copy, podcasts, how-tos, interviews and so forth. For some inspiration, you can see these two blogrolls:
Resources for beginner bloggers